Nowadays from a marketing point of view it’s imperative for your practice to engage in social media, and if done correctly it can be very instrumental to its growth. Get this wrong though and it can be detrimental to your practice’s image. Of all the competing social media sites out there like, Twitter, Google Plus+, Instagram, Linkedin, Printerest and Tumblr, to mention just a few, Facebook is one of the most popular sites. If your practice only has one social media page I’d strongly recommend that it’s Facebook.
What I want to share with you today are 5 blunders most practices make on Facebook and how to manage your page so that works in a positive way for both you and your practice.
So to start with think about the last time you went to a party and were chatting with someone, and all the time you were thinking of a way to extricate yourself from the conversation. Why? Because that person was so boring. Well the same applies you your Facebook page which is why this is the biggest blunder you can make is…
- Being Too Boring
Make your posts interesting, engaging, fun, humorous, friendly, playful and sometimes informative. Did you notice I said “sometimes informative” and I put this last. That’s because people are looking for entertainment a lot of the time with social media and so if you put too much informative stuff up on your page you will drive them away. Sure you can make mention of the informative stuff but leave that for your main website and tell them that they can find it there. Give them a link to it (TIP: this will help increase your organic search rankings with Google). To make your page interesting you should use photos 99% of the time with a brief caption underneath. Videos also work well. You will know that what you are posting is interesting when your patients share them, comment on them or “like” them. Can’t think of what to post, then read this blog (link to blog #1) for some ideas.
The other reason you want your posts to be engaging is the more often someone interacts with one of your posts, the more frequently your posts will appear of their Facebook wall. If this happens infrequently then your posts may not show up at all. And for this reason it’s a mistake to…
- Fail To Reply To EVERY Comment
Whenever someone comments or posts something on your post it’s imperative that you ALWAYS reply. Ignoring this is considered by many online users as rude or indifferent. You can actually lose patients over this. It’s like someone giving you a nice compliment and you don’t even respond to them. It’s estimated that 15% of customers are lost to a business because they did not answer a question or respond to a comment on social media. Now the next blunder you can make is…
- Not Actively Pursuing Likes
Yes, the number of likes you have matters. Not only does it make an impression but it also relates to your exponential reach online. The average user has 130 friends on Facebook so every time you add 10 likes to your page you are potentially reaching an additional 1,300 users that have some sort of relationship to the person that liked your page. As marketing is a numbers game this can be a good winning tactic. Next we have…
- Getting Too Technical
To most people dentistry is not very fascinating. In fact if you look at a lot of online reviews you’ll discover that very few in fact relate to clinical treatment. Most relate to the interaction with the dentist and team members. People are looking to Facebook to determine what kind of EXPERIENCE they may have at your practice so show them how caring, friendly and fun you are, and not the correct way to brush their teeth or floss, or why they should have implants. And the biggest blunder you can possibly make is…
- Getting an Outside Company to Do Your Posting
A lot of companies use automated programs to create posts or they’re just cramming a lot of dental content into the post to make it seem authentic. It doesn’t. Nothing bothers readers more than posts written by posers either. It makes them feel like you’re not being genuine with them and this is a big turn off. Rather get one of the office staff that you can trust to do a good job to handle your social media on your behalf. Sure you can participate occasionally but your time is better off spent drilling or doing procedures. I’d certainly recommend that you read what’s posted on your page.
Is your Practice suffering from any of the following symptoms?
Allow me to ask you a few questions…
- Are you frustrated with patients that don’t reschedule or accept recommended treatment?
- Is your hygienist producing less than $250,000pa?
- Would you like to add an associate to your practice but don’t quite know how?
- Do you realise the need to increase patient flow but don’t know how?
- Are patient no-shows and last minute cancellations bleeding the profit from your practice, destroying otherwise solid days?
- Do you have team members that have NOT received a bonus in the last six months?
- Does it feel like you are working way too hard for far too little in return?
- Are you searching for the best way to increase patient flow and build your practice?
- Would you like to be able to hire superstar staff members that genuinely want your practice to be the best it can?
- Are you considering expanding your practice to multiple locations or acquiring an existing practice but need help organising consistently effective systems?
- Are you just not making enough profit to be able to retire at a reasonable age and to a lifestyle you desire?
- Are you considering selling your practice in the future some time but are concerned about your financial position?
If you answered “YES” to any of the above then I can help you
From leaving my country at the threat of gunpoint I arrived in Australia almost penniless and from scratch created several multi-million dollar businesses in varying industries ranging from technology to retail and manufacturing. But it wasn’t all plain sailing. I faced the barrel of almost sheer bankruptcy through a business I newly acquired just weeks before the Global Financial Crisis hit. I have however successfully grown it into a formidable market leader in its area.
As a winner of multiple business awards and gaining official recognition by members of Parliament and other prominent figures, I have helped numerous business owners, including dentists, in some cases add $100,000’s to their businesses profits.
Now in a position where I have systems in place in my own businesses, I no longer need to work and I have slowed down to enjoy life more around my family. My primary business focus being to help dentists grow their practice and wealth.
This developed as a result of assisting my distressed sister in-law, who is a Dentist in Greece. When the infamous debt crisis hit in 2010…Greece was hit hard! Her dental practice experienced a phenomenal decline. No one could afford dental care and patient flow almost literally came to a standstill.
Helping her gave me a great insight in to the dental world and how hard you work to keep your practice running. And I thought it was time “someone” here in Australia helped Dentists unlock the earning potential within their practice so you can stop having to work so hard and start enjoying more financial rewards and more time off to spend with family and friends or simply enjoy life more.
People I’ve assisted come from extreme rural locations to densely populated metropolitan centres.
If you’d like to find out how to stay in control of your practice success, ensure its long term stability, increase profits and enjoy predictable 20% – 30% growth each and every year then you have to check out Dental Profit Secrets.
Don’t wait until it’s too late. The Dental Profit Secrets Program will show you how to ensure the success and profitability of your Practice and become the “Go To” Dentist in your area.
Click here now to find out more.
Best wishes for your success,
PS: I’m so confident that this program will transform your practice that the results are actually guaranteed. Click here now to find out more.
PPS: Why not try a complimentary full 30 day trial membership to see for yourself with if it is right for you. I guarantee you won’t be disappointed.